🔗 Share this article

TikTok is introducing a new feature that permits them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service announced that it currently hosts in excess of 1 thousand million AI-generated clips.

Testing and Rollout

The update is undergoing trials over the following weeks before a global rollout. This development aligns with a rise in content created by AI, driven by recent content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the quickest rising channels on a competing service primarily display clips produced artificially. A large amount of this content is deemed low-quality AI content, a phrase for inferior, factory-style content that is frequently illogical or bizarre.

Our research shows that many people appreciate content made with AI tools, ranging from AI artwork to educational videos, and we want to offer the community the option to increase or decrease of that, based on their own preferences,” said a platform representative.

AI on the Platform

The service announced that there are currently 1.3bn videos on its app identified as artificially created. Collectively, over 100 m media items are uploaded to the service each day, making AI content a limited percentage of its total content library.

How to Adjust Settings

Users will be in a position to limit or boost the amount of artificial media they view by accessing the topic control setting in the platform and selecting the AI content topic. Other topics that currently be controlled under the setting include current affairs, clothing, cosmetics, and choreography.

Content Labeling and Policies

The platform’s policies mandate users to label “realistic” AI-generated content, and it bans harmful fake videos of celebrities or critical incidents. Any believable artificial content that is not labeled can be taken down under its terms of service.

Furthermore, the platform will now add an “AI-made” label to content made using its built-in AI features, or detected by an collaborative effort for identifying artificial media. This step is designed to stop users from trying to evade the tagging system.

AI Literacy Programs

The company is furthermore launching a $2 million awareness program for experts and institutions to develop educational content about responsible artificial intelligence. This project will benefit charitable organizations focused on teaching programming and robotics.

Moderation Strategy

The platform has supported its safety measures, during controversy over intentions to cut jobs for hundreds of content moderators in Britain. The company is expected to reduce 439 jobs in its user protection division in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.

A senior executive explained that human moderation would continue to be important, but AI can safeguard staff by eliminating the most graphic content before it gets reviewed by humans. The platform announced a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its automated systems.

We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable operate efficiently.”